Tandigm Health, a transformational leader in population health management, is looking for a Communications Manager in the greater Philadelphia area. We offer a competitive compensation and benefits package and are proud to share a culture of diversity and inclusion.
Primary Duties and Responsibilities:
Our Communications Manager plays a critical role in developing, executing, and optimizing communications, marketing, and social media strategies at Tandigm Health. In this role, you will draw on your 5+ years’ of healthcare communications and marketing experience to drive brand awareness and engagement. Your expertise in managing communications will be evident as you collaborate with multiple departments and translate complex clinical projects to clear and concise messaging targeting Tandigm practices, staff, media, and the public. You will write communications plans and content in a range of formats, track outcomes, and recommend strategies to increase engagement. You have the creativity to explore new solutions and the initiative to get projects across the finish line while managing multiple tasks.
- Develop and implement marketing and communications (M&C) programs and plans in support of Tandigm strategic plan and overall business goals. Support development of M&C strategic and tactical plans in coordination with director and vice president of M&C.
- Support and implement an efficient and effective practice network(s) communications strategy that: Ensures brand voice is reinforced and leveraged; Ensures that all stakeholders are informed and engaged; Successfully disseminates meaningful, relevant information; Consistently meets standards in messaging, presentation, and delivery.
- Create and execute communication plans to support a range of priority initiatives. Collaborate with multiple departments to translate complex clinical projects to clear and concise messages aligned with the Tandigm brand and the audience needs.
- Manage the development, editing and delivery of communications to the Tandigm practice network. Work collaboratively with other departments and subject matter experts to ensure messaging is clear, actionable and supports network success. Track metrics, manage delivery platforms, manage list development, and recommend strategies to improve reach and engagement.
- Manage all aspects of social media on multiple platforms, including ideation, content creation, execution, and measurement. Collaborate with subject matter experts to create content that supports the Tandigm brand promise. Analyze and report on performance and make recommendations to adjust content strategies as needed.
- Manage the communications calendar to ensure that all network, external and social communications efforts are well coordinated and professionally crafted. Responsible for content planning and measurement.
- Assess all opportunistic news, social media and photo opportunities, and select/post content that supports the brand and showcases Tandigm’s value to internal, external, and social platforms.
- Support the management, messaging and execution of promotional initiatives that drive M&C and business strategies. Initiatives may include digital outreach, presentations, collateral, and/or meeting and event support.
- Support web-based communications using a CMS to create and update website content and develop pages. Leverage Google Analytics to monitor, report on and recommend strategies to increase engagement.
- Build and manage a library of patient and practice success stories. Create content strategy to share and leverage stories on multiple communications platforms.
- As needed, work with the director of M&C and external agency on media relations, thought leadership messaging and opportunities, and related outreach strategies.
- Work with Tandigm teammates to support employee engagement efforts through communication strategies as needed.
- Initiate and manage communications surveys as needed to evaluate current and future initiatives.
- Consistently exhibit behavior and communication skills that demonstrate Tandigm Health’s commitment to superior customer service, including quality, care, and concern with every internal and external customer.
- Use, protect, and disclose Tandigm’s patients’ protected health information (PHI) only in accordance with Health Insurance Portability and Accountability Act (HIPAA) standards and protects Tandigm assets from unauthorized access, disclosure, modification, destruction, or interference.
- Adhere to and abide by all information security policies, processes, and/or activities.
- Report security events or potential events or other security risks to the organization to management.
- Perform additional duties as assigned.
